Start your build brief – Better Half Digital

Step 1 of 7

About the business

The basics, so we know who we’d be building for.

Company / organisation Please add your company name.

Sector / industry

Roughly how many people work there?

Website

Your role Please tell us your role.

Step 2 of 7

The problem

What’s slow, broken, or held together with tape today.

What’s the problem you want to fix? Plain English is perfect. What’s painful, and who feels it? A sentence or two here really helps.

How is it handled now? Tick all that apply.

Spreadsheets A mix of separate SaaS tools Manual / paper / whiteboard Email threads It mostly lives in people’s heads A tool that almost fits but doesn’t

Anything else about how it’s handled now?

What made you start looking for a fix now?

Step 3 of 7

The software

What you picture. Don’t worry about getting the technical bit right — that’s our job.

In your own words, what would the software do? Give us the gist — even a rough description helps.

Who would use it?

Roughly how many users?

How often would it be used?

Must-have features The things it can’t launch without.

Nice-to-have features Could come later, or never. Kept separate on purpose.

Step 4 of 7

Data & integrations

What information it handles, and what it needs to talk to.

What data goes in and comes out?

Does it need to talk to any of these? Tick all that apply.

Accounting (Xero, QuickBooks…) CRM Spreadsheets Email Calendar Payments (Stripe…) A website / e-commerce Nothing — it stands alone

Any other systems, or detail on the above?

Any compliance or data-sensitivity concerns? e.g. personal data, payment data, regulated industry. Fine to leave blank.

Step 5 of 7

How complex is it, really?

This is the part that separates a simple tool from a full product. Tick what applies and a couple of follow-ups will appear.

Which of these are true?

Different people need different accessRoles, permissions, who-can-see-what Customers or the public will use itNot just your internal team It handles lots of data or needs reportingDashboards, exports, high volumes

Step 6 of 7

Budget & timeline

A rough band is fine — it just helps us match the scope to what’s realistic. No exact figure needed.

Step 7 of 7

Where do we send the answer?

Craig will read your brief and reply personally.

Your name Please add your name.

Email A valid email so Craig can reply.

Phone (optional)

We need your consent to store and reply to the brief.

We keep briefs for up to 12 months to scope and follow up, then delete them. We never sell your data, and it’s only reviewed by Craig — nothing is automated.

Tell us what almost fits.