Pricing approach
No price list. A straight answer instead.
Every business is a different shape, so a fixed menu would be dishonest. What stays true: it costs a fraction of an agency build, it’s fixed-price once scoped, and you own it outright. The build brief sets the budget band up front — no guessing games.
Rough shape
Where a build tends to land.
Ranges, not quotes — to give you a feel before you invest ten minutes in the brief. Your actual price comes back after Craig reads it.
Under £5k
A single, well-scoped internal tool
£5–10k
A focused app for a small team
£10–25k
A multi-user tool with real data and integrations
£25k+
A larger product with logins, roles and reporting
The comparison
Three ways to get the software you need. One of them fits.
Off-the-shelf makes you bend your business around the tool. A traditional build prices it out of reach. Here’s the honest comparison — maintenance included, not hidden.
| Attribute | Agency / product team | SaaS stack | BetterHalf |
|---|---|---|---|
| Fit to your business | Custom | You adapt to the tool | Custom, shaped to how you work |
| Typical cost | Typically six figures | Per-seat subscriptions, forever, across multiple tools | A fraction of agency cost |
| Ownership | Yours | Rented | Yours — you own the software |
| Speed | Months to a year | Instant, but generic | Weeks |
| Ongoing | Retainer required | Included in the subscription you never stop paying | Optional care plan, from £X/mo |
| Who builds it | 8–10 person team | Nobody — it’s generic | Senior product designer + AI |
Optional care plan
Own it outright. Keep it cared for, if you want to.
Custom software needs looking after — that’s true of anything built for you. The care plan is optional: take it and it’s handled, or run it yourself. Either way, you own the software.
From £X/mo
- Hosting and monitoring, handled
- Security patches and updates
- Small improvements as your business changes
- A person who already knows your software
Tell us what almost fits.
The build brief takes about ten minutes. Craig reads every one personally and comes back with a straight answer — scope, price, and whether it’s worth building.