COP28 × United Nations
Designed the event app and portal for the UN's COP28 climate summit — finalising UX flows, shipping a comprehensive UI system, and handing off development-ready specs for a platform used by delegates worldwide.
Senior Product Design Studio
Strategic design for complex digital products.
Trusted by teams at
Lions / Informa
Clarks
GE Vernova
United Nations
Vodafone
Arsenal FC
The problem
Most agencies give you junior teams and beautiful slide decks.
There's a gap. Big agencies charge enterprise rates for work done by graduates. Freelancers lack the strategic depth for complex products. Most product teams end up with either beautiful work that doesn't perform, or work that performs but looks like it was built in 2015.
Betterhalf Digital is the alternative. A senior-led studio that embeds directly into your product — bringing the thinking of a design director and the output of a full team. No account managers. No handoff chain. Just the people doing the work, accountable for the results.
How we engage
Four ways to work with Betterhalf.
A focused two-week design sprint for a specific problem. Fast, affordable, and high-impact. Ideal for validating ideas, unblocking a stuck product decision, or producing a new feature concept ready for build.
- Problem framing & user journey audit
- Wireframes & high-fidelity concepts
- Prototype for testing or stakeholder sign-off
- Handoff-ready Figma files
Your embedded senior design partner, available on a monthly basis. We work inside your product team — attending standups, shaping roadmaps, designing features, and raising the standard of everything you ship.
- Dedicated senior designer (part- or full-time)
- Ongoing product strategy & UX direction
- Feature design, iteration, and refinement
- Design system maintenance & governance
A complete design system built for scale. Stop rebuilding from scratch every sprint. We create the component library, documentation, and design tokens your team needs to ship faster — and more consistently.
- Component library & design token architecture
- Full Figma system with interactive components
- Developer-ready documentation & handoff
- Adoption workshop & governance framework
Everything a new venture needs to launch with confidence — brand identity, product design, and a marketing presence. Purpose-built for funded startups and ambitious new products that need to look and feel like the real deal from day one.
- Brand strategy, naming, & visual identity
- Product UX & UI design (MVP-scoped)
- Marketing site design & development
- Launch-ready design system & assets
Selected work
Trusted by brands that move fast.
Drag or scroll to explore →
Clarks
14-month embedded engagement redesigning Clarks' fitting booking and checkout flows. Delivered a 200+ component design system and full developer handoff — renewed three times.
SIRO
Led UX strategy and UI for SIRO, a premium fitness and recovery app — defining core flows, building a polished component system, and delivering an experience that matches the brand's high-performance positioning.
Arsenal × Citroën
Designed a fan-first predictor web app for the Arsenal × Citroën partnership — competition mechanics, social sharing, and a UI that brought the partnership to life for hundreds of thousands of supporters.
GE Vernova
Led design of GE Vernova's global sustainability site — content architecture workshops, an interactive design system aligned to GE standards, and an experience that immediately won a second phase of work.
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Years senior experience
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Products shipped
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Happy clients
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Global enterprise clients
How we work
A clear process. No surprises.
01
Discovery
We start by understanding your business, your users, and the problem we're solving together. No assumptions — just good questions and honest conversation.
Week 1–202
Strategy
We define scope, measurable objectives, and approach. You'll know exactly what we're building, why, and how success will be measured before a single pixel moves.
Week 2–303
Design & Build
Iterative rounds with regular check-ins. Feedback is structured, revisions are purposeful, and the work keeps moving. You're never in the dark.
Week 3–1004
Launch & Beyond
We don't disappear at launch. We're here for QA, handoff, and whatever comes next — ongoing retainer or support when you need it.
OngoingAbout the studio
Senior design without the agency overhead.
Craig Elve has spent 15 years designing complex digital products for the world's most demanding organisations — from GE Vernova's global sustainability platform to the UN's COP28 summit app, to embedded engagements with Clarks, Vodafone, and Arsenal FC. The pattern across all of it: senior thinking, shipped work, and clients who come back.
Betterhalf Digital exists because the market still hasn't solved this problem. Big agencies win on pitch decks and deliver via graduates. Freelancers lack the strategic bandwidth for complex, moving products. We're the alternative — a tight senior-led studio that works inside your team, thinks at director level, and cares about your business long after the brief is closed.
Senior-led, always
You work directly with the people doing the work. No account managers, no handoff chain.
Outcomes over outputs
We measure success by what your business achieves — not the number of screens we ship.
Embedded, not external
We join your product team, not a parallel agency track. The work is yours from day one.
What clients say
01 / 03
Let's talk
Let's talk about your product.
Tell us where you are and what you're trying to achieve. We'll come back to you within one business day — no hard sell, no obligation.
Start a conversation →or email directly: hello@betterhalf.digital