How it works
From “this almost works” to software that does.
Four steps, and a person in the loop at every one. Nothing here is auto-generated: you brief it, Craig scopes it, a senior designer builds it, and you own what ships.
How it works
Four steps. A person in the loop at every one.
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01
Brief
You fill in the build brief — a structured set of questions about your business, the problem, and how you work now. It takes the place of a vague first call.
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02
Scope & quote
Craig reads every brief personally, then a short discovery call to confirm the shape of it. You get a fixed scope and a fixed price — no open-ended day rates.
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03
Design & build
A senior product designer designs it properly and builds it with AI in the loop — the work of a small team, done by one person who owns the whole thing.
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04
Launch + care
It ships to your own URL and you own it outright. Keep it running yourself, or take an optional care plan for hosting, updates and small improvements.
AI does the heavy lifting. A person does the thinking.
We use AI the way a good studio uses any powerful tool — to move faster, not to remove the judgement. Every build is scoped, designed and reviewed by a senior product designer. You’re never handed something a machine generated on its own.
Optional care plan
Own it outright. Keep it cared for, if you want to.
Custom software needs looking after — that’s true of anything built for you. The care plan is optional: take it and it’s handled, or run it yourself. Either way, you own the software.
From £X/mo
- Hosting and monitoring, handled
- Security patches and updates
- Small improvements as your business changes
- A person who already knows your software
Tell us what almost fits.
The build brief takes about ten minutes. Craig reads every one personally and comes back with a straight answer — scope, price, and whether it’s worth building.