A costing app that replaces a spreadsheet
One job, done properly. A quoting tool, a calculator, a booking sheet — the thing your team currently fudges in Excel, rebuilt so it’s fast, accurate and yours.
What we build
One offer: software shaped to your business.
Not a category of app. Not a template you fill in. We build the specific tool your business needs — from a single internal calculator to a multi-user product — and design is how we make sure it’s right.
Why custom
Most businesses run on software that almost fits.
01
Off-the-shelf makes you adapt
SaaS is built for the average of a thousand businesses, not yours. So you reshape how you work around the tool, glue three subscriptions together, and keep a spreadsheet to cover the gaps.
02
A traditional build prices it out
Custom software has always been the answer — but an agency or an in-house product team puts it out of reach for most small businesses. Typically six figures, months to a year.
03
One senior designer + AI changes the maths
A senior product designer, building with AI in the loop, does the work of a ten-person team. Custom software shaped to how you actually work — at a fraction of agency cost.
The spectrum
From a single tool to a full product.
The brief tells us where on this spectrum you sit — which is what separates a few thousand pounds from a proper product. No price list; the build brief sets the expectation.
A tool that replaces the SaaS that almost fits
A proper internal app for how your business actually runs — the workflow no off-the-shelf product quite matches. Multiple people, real data, no per-seat bill.
A multi-user product with logins and reporting
Something your customers use. Accounts, permissions, dashboards, integrations — a genuine product, scoped carefully so it stays affordable and ships in weeks.
The comparison
Three ways to get the software you need. One of them fits.
Off-the-shelf makes you bend your business around the tool. A traditional build prices it out of reach. Here’s the honest comparison — maintenance included, not hidden.
| Attribute | Agency / product team | SaaS stack | BetterHalf |
|---|---|---|---|
| Fit to your business | Custom | You adapt to the tool | Custom, shaped to how you work |
| Typical cost | Typically six figures | Per-seat subscriptions, forever, across multiple tools | A fraction of agency cost |
| Ownership | Yours | Rented | Yours — you own the software |
| Speed | Months to a year | Instant, but generic | Weeks |
| Ongoing | Retainer required | Included in the subscription you never stop paying | Optional care plan, from £X/mo |
| Who builds it | 8–10 person team | Nobody — it’s generic | Senior product designer + AI |
Tell us what almost fits.
The build brief takes about ten minutes. Craig reads every one personally and comes back with a straight answer — scope, price, and whether it’s worth building.